Do you remember the catalogue companies…?
Firms like Kays or Littlewoods, perhaps they are still around?
I remember my mother always used them as a tool for pricing things up before going to the local shop to make her purchase!
Let’s say that Kays discovered how to get free delivery and free printing on their catalogues…
With free catalogue deliveries they could have shipped a new catalogue or coupons every week putting them top in the customers mind and they would have been able to retail quality goods cheaper as well without the costs.
In short they would have obliterated the competition.
Now, not only free post and packaging but what if Kays could ALSO see what page the customer opens, when they open it and had the tools to give the customer a call with advice on the products they are interested in?
What about the financial adviser firm who has the tools to only have their advisers call quality clients who want advice, are ready to buy, have money and who already know, like and trust the firm?
When old school business development principles meet new communication technology advances then we have a top 1% business advice model.
Steve this sounds like a tool I would be interested in!!
Its rather alarming how much can be found out from our internet browsing!
Hi Steve,
I found the webcast very useful indeed and on the strength of it I completely changed my Linked In profile from CV to marketing tool. Previously mine had been one that was set up to look for new jobs. However as I am now trying to grow a new Estate Planning business what I need is just what you describe in the video.
To answer your question below, my expansion plans are to be generating 1 new client per week by the end of this year and having increased that to 3 by this time next year. The biggest challenge I face is to persuade potential clients that they do not need to go to see a solicitor to get a Will written and in fact they may be better served by using a firm that are expert in financial planning to produce their estate plan rather than a legal firm who have little or no knowledge of that area.
Thanks once again for the webcast.