All things being equal, your clients’ will take the path of least resistance.

This is the reason why when it is done correctly, client bank and business acquisition works.

A client that keeps getting what they have been getting (service) will keep doing what they have been doing (being a client).

This is why client type match and service type match are so important in business building.

Ensuring an acquirer is experienced with the client type and can provide the same level of service goes a long way in ensuring the new organisation is fit for purpose moving forward.

It is only when the new or enlarged firm is fit for purpose that all stakeholders (buyer, seller, clients and staff) can really win.