Here is an interesting principle for you…

Let’s say that you and I specialise in accounts and financial advice for very similar types of clients and we each turnover £1 million.

Now let us suppose that I am cheap and you are expensive – say I am £1,000 per average invoice and you are £2,000.

It turns out that when you view my £1 million turnover you see £2 million of solid potential whereas I look at your shaky £1 million turnover and see only £500K of real value.

Who do you suppose will most likely make a decent and acceptable offer for the other persons business?