What’s the biggest threat to your family’s future freedom?

Russia? Ebola? ISIS? No, it’s “big data”.

Cause and effect is the standard of research. For example, drinking alcohol causes a higher chance of road accidents; we all accept the drink-driving laws because we understand the cause and effect.

Big data though? The enormity is staggering and 90% of it was made in the last 24 months.

With so much data, so many sources of it, so many infinite cross matches and correlations…

Predictions just “are”, you can’t find out the “why”. It’s too big to move the data around in a mortal brain, the computer says it is that way, so it just is that way.
(And it really is that way too!)

Nobody found the cause and effect. A computer found it; it crunched it out of nowhere because it was programmed to find correlations.

Remember that social post, email, phone, website visit you did? It’s not just a throw away, it’s open to analysis and not just obvious language stuff like a swear word but your use of function words too (I, me, they etc..)

Forget the unfairness claimed by teenagers on stop and search, this could be a whole new world of prejudice on so many different fronts…

Arrest Warrant
Car Reg: ABJ 122D
Web History Analsyis: Concern
Recent Language Analysis: Concern
Friend Group Profile: G
Friend Group Recent Language Analysis: Problem
Notes: Mobile shows suspect driving out of area & out of standard driving time
Result: 86.7% Chance of violent crime
Recommended Action: Immediate Armed Arrest

Of course, identifying genuine criminals early is a good thing but where is the line drawn with percentage chances versus individual freedom?

Forget crime, what about recruitment, families or dating or the hundreds of other areas where future behaviour counts?

This new technology needs legal principles setting down right now to stand as a beacon across the many areas of your life that “big data” will soon meddle with.