How is the client conveyor belt in your money factory running?

You know, phone chat, first meeting and then a second meeting with sign up or however you run new clients into your firm.

Imagine putting a new client enquiry on one end of the conveyor belt and rumbling off the other end is your fee.

Sadly, it is always a bumpy conveyor belt so knowing where most of the client enquiries last quarter bumped off your conveyor belt enables you to fix this.
Many years ago now, whilst running around industrial towns recruiting workers, a factory manager taught me that releasing bottlenecks was even more important than fixing bumps.

Where is the bottleneck in your firm?

Do you remember the old egg timers, the ones with the thin middle which you turn over to start the sand running?

The thing is, it doesn’t matter what you do to it at the top or bottom section, the only point where you can improve the flow on the egg timer is the bottleneck in the middle.

Business is the same and as owners we often burn time and resources fiddling with things which are not the actual bottleneck. Whenever we do this we make absolutely no impact to our business profits at all.

For many owners a lack of new client enquiries is the bottleneck, they have unused capacity in their firm but it is untapped.

If that is you then you can uncover the most effective new client attraction strategies which we have seen work in the financial profession by accessing the videos here for IFA.

Either way, remember, if it is not a bump or a bottleneck then, like the egg timer it doesn’t matter what we are doing, it won’t make any difference to our earnings flow.

“There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.”
Peter Drucker