Value is a funny thing…

Client perceived value has everything to do with the contribution you have made to their business or life yet absolutely nothing to do with the time or effort you have put in.

The practice of hourly charging is thus fundamentally flawed commercially as it confuses effort with results.

What’s the most daring vision of your craft and what can it do for me?

Your earnings or profits can only reflect the contribution you make, never the time or effort you put in.