What’s a glass of water worth to you right now?

What’s a glass of water worth if you are really thirsty?

In fact, wouldn’t you pay thousands for a glass of water if you were in the desert, dehydrated and wouldn’t get another chance to buy one anytime soon?

Like the water, your Accountancy/ Advisory business is never worth a multiple of profits, GRF or percentage of assets – it’s worth what someone will pay for it.

Yes it’s about finding a thirsty buyer, ideally a very thirsty one with plenty of brass.

But it’s also about finding a buyer who sees more value than anyone else when looking at your firm.

Why would one thirsty buyer see more value than another thirsty buyer?

A buyer sees more value when they see any combination of a client type match, a client service match, a cost saving match, a business plan match, an up-sell match or a cross-sell match.

The more value your buyer makes from the finished creation (the new entity) then the more money you deserve to make in helping him achieve it.